Baloutis Σχεδιασμός Εταιρικής Ταυτότητας

Περιγραφή Έργου

The BALOUTIS CO. project involved the complete rebranding and corporate presentation of a company with more than 20 years of expertise in glass constructions and custom design solutions. The main objective was to redefine the brands identity with a new logo, visual identity system, and digital communication strategy, highlighting quality, innovation, and professionalism.

The project began with the creation of a modern, distinctive logo and a cohesive brand identity, designed to differentiate BALOUTIS CO. from competitors and reflect its core values: craftsmanship, safety, and design excellence. This identity was applied consistently across all communication materials, both digital and print.

Για λόγους εχεμύθειας σημαντικά στοιχεία της στρατηγικής και του πλάνου ενεργειών τα έχουμε αποκρύψει.

A responsive corporate website was planned as the central hub of communication, presenting the companys history, services, and portfolio of custom glass constructions, mirrors, and architectural collaborations. High-quality visuals, structured navigation, and SEO-friendly architecture ensure a professional and engaging online presence.

To extend the brands reach, a comprehensive digital marketing strategy was included, covering social media campaigns (Facebook, Instagram, LinkedIn) with tailored content, a corporate brochure (print & digital, bilingual), email marketing, and a content plan with articles and tips related to glass. Additional initiatives included video production for YouTube, sponsorships, donations, collaborations with schools, and a recycling program, further enhancing the companys credibility and social impact.

The result is a complete business presentation and branding project that positions BALOUTIS CO. as a leader in its field, combining tradition and innovation while strengthening its visibility in both the Greek and international markets.